The socio-economic group would be middle class people, probably leaning towards upper middle, as these are people regularly attending gigs, festivals and the relaxed way of life would not come cheaply! The age of these people would be in the range of late teens and early twenties, probably 17 - 25.
The gender would be both male and female audiences, however the girls would not always be stereo typically 'girly' and the boys not stereo typically 'butch'. The ethnicity would be white caucasion in this region. The singers are often white, folky people, however any ethnicity really would read this if they so desired and is open to all. The lifestyle of the readers who take interest in this genre would be university students or just students in general, fitting in with the age bracket. They would be quite scruffy in style with a non-perfected look. They would be a party-goer on a regular basis, often attending gigs and festivals with their friends, being very sociable in social networking media too, such as using twitter and facebook on a regular basis. I am pretty confident in saying that they would have an Ipod or a mp3 device and would constantly be listening to their indie tracks whenever possible! Examples of artists they would have on their Ipod would be ; -The Kooks -Noah & The Whale -The Wombats -The Vaccines -Bombay Bicycle Club .... to name a few!
An example of the typical male and female audience I would attract with the magazine
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