Indie music is very much artists and bands who aren't necessarily glamourous or totally musically talented. These artists sing about a variety of realist issues and don't fall into the upbeat, pop style singing about relationships. If they did sing about love and relationships, they would do it in a metaphorical way or totally the opposite and sing about it explicitly and outrageous. This has become a trope for indie musicians; relaxed, scruffy and often speak-sing with a strong sense of guitar music. Their songs reflect quite deep meaningful issues compared to rock bands about death and love, and pop about clubs and love.
Indie bands are not well known and if they become too much in the public eye, they loose this 'indie' feel and lean towards becoming 'mainstream'. People enjoy listening to indie artists due to this un-discovered element they posses as its like the listener has found something not many other people are particularly interested in or aware of and the bands individuality gives the listener this feeling too. Indie bands are not often in the public eye, except for their music, they keep quite secluded and not in the limelight. Reinforcing this idea of being relaxed and not interested in the glamourous side of the music industry.
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