Thursday, 2 February 2012

History of Music Magazines

KERRANG!



The History Of Kerrang -Kerrang is a UK based magazine, predominately aimed towards the genre of rock, heavy metal music. The new wave of British heavy metal in the 80's saw the birth of a mass interest in the punky, rocky genre and Kerrang was founded in 1981.
Kerrang was first edited and produced by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focused on the New Wave of British Heavy Metal phenomenon. Published weekly by Bauer Media Group.



The Typical content of a Kerrang magazine would include a very rocky aggressive attitude. Conveyed through the following aspects;

- The font is informal, it appears quite gruesome. The 'Korn' looks like its been graffitied on, hinting rebellion, possibly reflecting the readers. Similarly the 'Kerrang' font has been shattered, looking broken and aggressive. 
- The General layout is quite cluttered and messy.
-The people on the front cover are not very typically 'glamourous' reflecting the conventions of music this magazine is focused on, quite realist in terms of what they sing about, compared to pop which is focused on dancing, glamour and love.

Inside kerrang it would conist of interviews with the rock stars, festival and concert information and instrument relevant information, assuming the readers will too be interested in drumming or electric guitar, for example.
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Looking at the NRS of Kerrang's readers, the types of readers, with a total of 356,000, are;
mainly in the age range of 15-44 at 313,000 compared to 42,000 who are 45 and over. 
The gender audience is more male at 242,000 and female is almost half at 113,000. 

Kerrang's house style is overall very rocky and aggressive. 
The social groups represented though this magazine as quite rebellious and not really conforming to general life styles.
The magazine is very busy and quite lazily set out, its all quite 'in your face' reflecting the music that the readers would be listening to.




 









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