Uses and Gratifications

After researching into McQuail's classified theory study on common reasons for media use, it becomes clear some of the reasons strongly link to the reasons for why people read a music magazine.

information -

• finding out about relevant events and conditions in immediate surroundings
• satisfying curiosity and general interest
• learning, self education
• gaining a sense of security through knowledge

personal identity -

• finding reinforcement for personal values
• identifying with valued others

finish this!!!