Ray Gun.

'Ray Gun' was an American music magazine created by David Carson. They are particularly iconic for their very minimalistic and random cover designs. Although they appear quite 'cool' and will appeal to some, it is very hard to distinguish what is in each issue, and no clear logo also means it would be difficult to find on a shelf of magazines. As a result of this, Ray Gun went out of business. This reinforces the idea that it is vital to keep to magazine conventions.